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Incident 626: Social Media Scammers Used Deepfakes of Taylor Swift and Several Other Celebrities in Fraudulent Le Creuset Cookware Giveaways

Description: Scammers reportedly made deepfakes of Taylor Swift, Selena Gomez, Joanna Gaines, Lainey Wilson, Ree Drummond, Oprah, Jennifer Lopez, Trisha Yearwood, Martha Stewart, and Blake Shelton promoting a Le Creuset giveaway. These AI-generated ads, appearing on Meta and TikTok, falsely claimed users could receive free cookware by paying a small shipping fee. Victims were unknowingly enrolled in a costly monthly subscription.

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Entities

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Alleged: Unknown deepfake technology developers developed an AI system deployed by Unknown scammers, which harmed Trisha Yearwood , Taylor Swift , Selena Gomez , Ree Drummond , Oprah , Martha Stewart , Le Creuset , Lainey Wilson , Joanna Gaines , Jennifer Lopez , General public , Fans and Blake Shelton.

Incident Stats

Incident ID
626
Report Count
30
Incident Date
2023-12-26
Editors
Applied Taxonomies
MIT

MIT Taxonomy Classifications

Machine-Classified
Taxonomy Details

Risk Subdomain

A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
 

4.3. Fraud, scams, and targeted manipulation

Risk Domain

The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
 
  1. Malicious Actors & Misuse

Entity

Which, if any, entity is presented as the main cause of the risk
 

Human

Timing

The stage in the AI lifecycle at which the risk is presented as occurring
 

Post-deployment

Intent

Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
 

Intentional

Incident Reports

Reports Timeline

+1
Don’t Get Scammed By The Ree Drummond Le Creuset Giveaway
+1
Ree Drummond Warns of Scam
Don’t Fall for the Fake Celebrity Le Creuset Giveaway Scam+3
No, That’s Not Taylor Swift Peddling Le Creuset Cookware
+6
That Taylor Swift AI-generated Le Creuset ad is not real
+4
Taylor Swift Is the Latest Victim of an AI Deepfake as Meta Pulls False Advertisement
+1
Taylor Swift fake AI ad dupes fans
+2
Taylor Swift fans swindled by AI-generated Le Creuset ad scam
+1
Taylor Swift, Selena Gomez deepfakes used in Le Creuset giveaway scam
+2
Swifty Scam: Taylor Swift Is Not Giving Away Le Creuset Cookware
Don’t Get Scammed By The Ree Drummond Le Creuset Giveaway

Don’t Get Scammed By The Ree Drummond Le Creuset Giveaway

malwaretips.com

Ree Drummond Warns of Scam

Ree Drummond Warns of Scam

bartlesvilleradio.com

Pioneer Woman Ree Drummond Warns of Artificial Intelligence Scam

Pioneer Woman Ree Drummond Warns of Artificial Intelligence Scam

newson6.com

Don’t Fall for the Fake Celebrity Le Creuset Giveaway Scam

Don’t Fall for the Fake Celebrity Le Creuset Giveaway Scam

malwaretips.com

No, That’s Not Taylor Swift Peddling Le Creuset Cookware

No, That’s Not Taylor Swift Peddling Le Creuset Cookware

nytimes.com

Taylor Swift fans scammed after fake AI Le Creuset cookware endorsement goes viral

Taylor Swift fans scammed after fake AI Le Creuset cookware endorsement goes viral

nypost.com

Taylor Swift fans scammed by fake Le Creuset endorsement

Taylor Swift fans scammed by fake Le Creuset endorsement

pagesix.com

AI-generated ads using Taylor Swift's likeness dupe fans with fake Le Creuset giveaway

AI-generated ads using Taylor Swift's likeness dupe fans with fake Le Creuset giveaway

cbsnews.com

That Taylor Swift AI-generated Le Creuset ad is not real

That Taylor Swift AI-generated Le Creuset ad is not real

nbcnews.com

No, Taylor Swift is not giving away Le Creuset cookware — it’s a scam

No, Taylor Swift is not giving away Le Creuset cookware — it’s a scam

today.com

Taylor Swift deepfake used for Le Creuset giveaway scam

Taylor Swift deepfake used for Le Creuset giveaway scam

engadget.com

Beware Taylor Swift, the AI edition: The singer is not giving away free Le Creuset cookware

Beware Taylor Swift, the AI edition: The singer is not giving away free Le Creuset cookware

latimes.com

Taylor Swift Fans Were Scammed By AI-Generated Le Creuset Ads

Taylor Swift Fans Were Scammed By AI-Generated Le Creuset Ads

delish.com

Taylor Swift fans scammed by AI-generated Le Creuset endorsements

Taylor Swift fans scammed by AI-generated Le Creuset endorsements

newsbytesapp.com

Le Creuset fans beware: That's not really Taylor Swift in those Facebook ads

Le Creuset fans beware: That's not really Taylor Swift in those Facebook ads

salon.com

Taylor Swift Is the Latest Victim of an AI Deepfake as Meta Pulls False Advertisement

Taylor Swift Is the Latest Victim of an AI Deepfake as Meta Pulls False Advertisement

entrepreneur.com

Taylor Swift video altered in bogus Le Creuset giveaway ads

Taylor Swift video altered in bogus Le Creuset giveaway ads

factcheck.afp.com

Taylor Swift’s strange Le Creuset giveaway confirmed as AI scam

Taylor Swift’s strange Le Creuset giveaway confirmed as AI scam

creativebloq.com

Taylor Swift is the latest star to be targeted by fraudsters who have created a deep fake advert of her promoting Le Creuset cookware to scam 'Swifties' out of money

Taylor Swift is the latest star to be targeted by fraudsters who have created a deep fake advert of her promoting Le Creuset cookware to scam 'Swifties' out of money

dailymail.co.uk

Taylor Swift AI Scam Sees Singer Slinging Artisan Cookware

Taylor Swift AI Scam Sees Singer Slinging Artisan Cookware

tech.co

Taylor Swift fake AI ad dupes fans

Taylor Swift fake AI ad dupes fans

foxnews.com

Le Creuset Taylor Swift Giveaway Scam

Le Creuset Taylor Swift Giveaway Scam

news.trendmicro.com

Taylor Swift fans swindled by AI-generated Le Creuset ad scam

Taylor Swift fans swindled by AI-generated Le Creuset ad scam

newsnationnow.com

Don’t Fall for the Fake Selena Gomez Le Creuset Giveaway Scam

Don’t Fall for the Fake Selena Gomez Le Creuset Giveaway Scam

malwaretips.com

Watch Out for the Fake Blake Shelton Le Creuset Giveaway Scam

Watch Out for the Fake Blake Shelton Le Creuset Giveaway Scam

malwaretips.com

Taylor Swift, Selena Gomez deepfakes used in Le Creuset giveaway scam

Taylor Swift, Selena Gomez deepfakes used in Le Creuset giveaway scam

mashable.com

Taylor Swift fan warning after pop megastar’s voice is deepfaked for bogus ads offering giveaway – signs to watch for

Taylor Swift fan warning after pop megastar’s voice is deepfaked for bogus ads offering giveaway – signs to watch for

the-sun.com

Swifty Scam: Taylor Swift Is Not Giving Away Le Creuset Cookware

Swifty Scam: Taylor Swift Is Not Giving Away Le Creuset Cookware

coyotecountrylv.com

Beware: The ‘Selena Gomez Le Creuset Giveaway’ is a Scam

Beware: The ‘Selena Gomez Le Creuset Giveaway’ is a Scam

bnnbreaking.com

Le Creuset giveaway scam tricks “Swifties” and “Selenators”

Le Creuset giveaway scam tricks “Swifties” and “Selenators”

dataconomy.com

Don’t Get Scammed By The Ree Drummond Le Creuset Giveaway
malwaretips.com · 2023

A fraudulent online campaign claiming beloved Food Network host Ree Drummond has collaborated with Le Creuset for an epic holiday giveaway has infiltrated social media through manipulated advertisements and questionable external websites. H…

Ree Drummond Warns of Scam
bartlesvilleradio.com · 2023

Ree Drummond is taking to social media warning her fans about an AI generated faked video of her doing a cookware giveaway. In the video, Drummond is doing a giveaway for Le Creuset cookware, but Drummond says the video is fake and that art…

Pioneer Woman Ree Drummond Warns of Artificial Intelligence Scam
newson6.com · 2023

Ree Drummond is warning her fans in a social media post about a fake video of Ree doing a cookware giveaway. 

The Federal Trade Commission says these videos are known as deep fakes, artificial intelligence using someone's face and voice. It…

Don’t Fall for the Fake Celebrity Le Creuset Giveaway Scam
malwaretips.com · 2024

An exploding new scam on social media platforms is using deepfake videos of celebrities like Lainey Wilson, Ree Drummond, Taylor Swift, Oprah, Trisha Yearwood, and Martha Stewart to fool users into handing over their money. These fake promo…

No, That’s Not Taylor Swift Peddling Le Creuset Cookware
nytimes.com · 2024

Taylor Swift's affinity for Le Creuset is real: Her collection of the cookware has been featured on a Tumblr account dedicated to the pop star's home décor, showcased in her gift choices at a fan's bridal shower and shown in a Netflix docum…

Taylor Swift fans scammed after fake AI Le Creuset cookware endorsement goes viral
nypost.com · 2024

These scammers are gonna be on the receiving end of some bad "Karma."

Several die-hard Taylor Swift fans have been reportedly scammed out of hundreds of dollars after tricksters released advertisements employing AI-generated video of the Gr…

Taylor Swift fans scammed by fake Le Creuset endorsement
pagesix.com · 2024

These fraudsters need a "Getaway Car."

Scammers created AI-generated advertisements of what looked and sounded like Taylor Swift hawking Le Creuset to steal data and money from Swifties, the New York Times reported on Tuesday.

The "Cruel Su…

AI-generated ads using Taylor Swift's likeness dupe fans with fake Le Creuset giveaway
cbsnews.com · 2024

AI-generated video spots featuring the likeness of Taylor Swift endorsing a fake Le Creuset cookware giveaway have duped some fans into buying into the scam, the New York Times reported. 

While Swift may be a fan of Le Creuset, she has no o…

That Taylor Swift AI-generated Le Creuset ad is not real
nbcnews.com · 2024

Le Creuset said it's not affiliated with the artificial intelligence-generated Taylor Swift ad that has popped up online appearing to promote a cookware set.

The ad, which began circulating on social media earlier this month, used Swift's l…

No, Taylor Swift is not giving away Le Creuset cookware — it’s a scam
today.com · 2024

Hopefully, social media users who saw Taylor Swift promoting free cookware on platforms like Facebook knew the ads were trouble before they clicked in.

Fake advertisements for the cookware brand Le Creuset, appearing to feature Swift's stam…

Taylor Swift deepfake used for Le Creuset giveaway scam
engadget.com · 2024

Taylor Swift is not giving out free Le Creuset products in social media advertisements --- though deepfakes of her voice would like you to believe otherwise. A series of posts have recently surfaced on TikTok and in Meta's Ad Library claimi…

Beware Taylor Swift, the AI edition: The singer is not giving away free Le Creuset cookware
latimes.com · 2024

AI-generated fake advertisements are making the rounds on social media again, this time using the voice and likeness of Taylor Swift promising free Le Creuset cookware sets.

As any proper Swiftie knows, the "Hoax" singer is fan of Le Creuse…

Taylor Swift Fans Were Scammed By AI-Generated Le Creuset Ads
delish.com · 2024

While the real Taylor Swift would never steer us wrong, her evil twin (read: an AI-generated avatar created by con artists) absolutely would.

According to* The New York Times*, unidentified scammers used artificial intelligence and Taylor S…

Taylor Swift fans scammed by AI-generated Le Creuset endorsements
newsbytesapp.com · 2024

In the increasing list of AI-generated scams, fraudsters have now produced counterfeit advertisements featuring Taylor Swift for a high-end cookware brand Le Creuset. The ads, created using Swift's deepfake video and AI-generated voice, tri…

Le Creuset fans beware: That's not really Taylor Swift in those Facebook ads
salon.com · 2024

Over the last several weeks, a series of ads have appeared on Facebook featuring Taylor Swift's voice encouraging "Swifties" to sign up to receive free Le Creuset cookware sets, all they had to do was click a link and provide some informati…

Taylor Swift Is the Latest Victim of an AI Deepfake as Meta Pulls False Advertisement
entrepreneur.com · 2024

Though it seems like Taylor Swift is everywhere --- she was named the 2023 Time Magazine Person of the Year, after all --- one place we didn't expect to see her name was touting a new collection of cookware.

Fake advertisements using AI tec…

Taylor Swift video altered in bogus Le Creuset giveaway ads
factcheck.afp.com · 2024

Posts purporting to offer free sets of Le Creuset cookware have accumulated thousands of views on Facebook, many claiming Taylor Swift is giving away the enameled cast iron pots to her fans. But the French company told AFP it has never part…

Taylor Swift’s strange Le Creuset giveaway confirmed as AI scam
creativebloq.com · 2024

This latest AI scandal might be the most absurd I've seen so far. In a recent ad circulating on social media, popstar Taylor Swift was seen promoting a giveaway for Le Creuset cookware -- a collaboration that the brand has since denied.

Whi…

Taylor Swift is the latest star to be targeted by fraudsters who have created a deep fake advert of her promoting Le Creuset cookware to scam 'Swifties' out of money
dailymail.co.uk · 2024

Fraudsters created a deepfake ad using Taylor Swift's likeness in a bid to scam her fans out of money. 

The AI-generated ad, which had been circulating online earlier this month, promoted a non-existent giveaway between the popstar and Le C…

Taylor Swift AI Scam Sees Singer Slinging Artisan Cookware
tech.co · 2024

Taylor Swift may get a lot of airtime at NFL games and award shows, but that doesn't mean you should believe it when you see her selling cookware on social media. In the internet's latest "Wait, what?" moment, the iconic singer has found he…

Taylor Swift fake AI ad dupes fans
foxnews.com · 2024

A new ad featuring an AI-generated Taylor Swift offering a giveaway of high-end cookware is not the real deal.

An ad for Le Creuset appeared on social media this month, featuring a likeness of Swift and a fake version of her voice with imag…

Le Creuset Taylor Swift Giveaway Scam
news.trendmicro.com · 2024

What do you get when you cross a premium cookware brand with the name and likeness of a music megastar? A classic giveaway scam. We've been tracking the Le Creuset Taylor Swift giveaway scam this week as it's spread like wildfire across soc…

Taylor Swift fans swindled by AI-generated Le Creuset ad scam
newsnationnow.com · 2024

Swifties, avid fans of pop sensation Taylor Swift, are falling victim to a sophisticated AI-generated scam that uses deepfake technology to dupe users into divulging sensitive information and parting with their hard-earned money.

The scheme…

Don’t Fall for the Fake Selena Gomez Le Creuset Giveaway Scam
malwaretips.com · 2024

A new giveaway scam making rounds on social media is using fake deepfake videos and ads of popstar Selena Gomez to promote free Le Creuset cookware sets. The convincing sponsored posts claim Selena is generously giving away thousands of dol…

Watch Out for the Fake Blake Shelton Le Creuset Giveaway Scam
malwaretips.com · 2024

A new giveaway scam making rounds across social media platforms like Facebook, Instagram, and TikTok is using AI-generated deepfake videos of country singer Blake Shelton to promote free Le Creuset cookware sets. The convincing fake ads cla…

Taylor Swift, Selena Gomez deepfakes used in Le Creuset giveaway scam
mashable.com · 2024

Deepfakes, technology to face-swap images, have ushered in a new era of scams. In the past year, fake video of celebrities like Tom Hanks and Mr. Beast have been used to shill products they don't actually endorse. The latest of these scams …

Taylor Swift fan warning after pop megastar’s voice is deepfaked for bogus ads offering giveaway – signs to watch for
the-sun.com · 2024

A HIGH-END cookware line has said they are not affiliated with an AI-generated ad involving a Taylor Swift deep fake.

Le Creuset, a popular cookware brand, said they are not responsible for the ad circulating the internet that is using Tayl…

Swifty Scam: Taylor Swift Is Not Giving Away Le Creuset Cookware
coyotecountrylv.com · 2024

Is Taylor Swift really giving away Le Creuset cookware? No, it's a scam. Recently, the singer's likeness has appeared in AI-generated advertisements promoting free giveaways of Le Creuset cookware. According to multiple outlets, platforms l…

Beware: The ‘Selena Gomez Le Creuset Giveaway’ is a Scam
bnnbreaking.com · 2024

In a sophisticated digital ploy targeting fans of Selena Gomez and cooking enthusiasts, scammers have unleashed a fraudulent giveaway dubbed the Selena Gomez Le Creuset Giveaway. This scam, widely circulating on social media platforms like …

Le Creuset giveaway scam tricks “Swifties” and “Selenators”
dataconomy.com · 2024

Bad actors are using the Le Creuset giveaway scam to trick people into giving their credit card information. How do they do that? Of course, by using celebrity identities to trick people into believing that the Le Creuset giveaway scam is l…

Variants

A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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