Entities
Instagram Reels
Incidents implicated systems
Incident 9571 Report
Alleged Instagram Algorithm Malfunction Floods Users’ Reels Feeds with Violent and Graphic Content
2025-02-28
An alleged Instagram algorithm malfunction caused users’ Reels feeds to be overwhelmed with violent and distressing content. Many reported seeing deaths, extreme brutality, and other graphic material in rapid succession, often without prior engagement with similar content. The sudden exposure caused psychological distress for many users, with minors and vulnerable individuals particularly affected by the graphic content. Meta confirmed an AI failure was responsible and apologized.
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Related Entities
Other entities that are related to the same incident. For example, if the developer of an incident is this entity but the deployer is another entity, they are marked as related entities.