Description: An Apple voicemail transcription system allegedly misinterpreted a message from Lookers Land Rover in Motherwell, Scotland, to 66-year-old customer Louise Littlejohn by inserting an explicit phrase and an insult. The original voicemail was a standard business message, but AI processing errors introduced offensive and misleading content into the text version.
Entities
View all entitiesAlleged: Apple developed an AI system deployed by Lookers Land Rover and Apple, which harmed Lookers Land Rover , Louise Littlejohn , Lookers Land Rover customers and Apple customers.
Alleged implicated AI systems: Apple voicemail transcription and iOS speech-to-text
Incident Stats
Incident ID
981
Report Count
1
Incident Date
2025-03-05
Editors
Incident Reports
Reports Timeline
A woman from Dunfermline has spoken of her shock after an Apple voice-to-text service mistakenly inserted a reference to sex - and an apparent insult - into a message left by a garage.
Louise Littlejohn, 66, received a voicemail message on …
Variants
A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.
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