Incident 914: Alleged Deepfake of Luis Suárez Used to Scam Uruguayans in Fake Investment Scheme

Description: On December 26, 2024, UTE, Uruguay's public utility company, warned of an alleged deepfake video circulating on Instagram, Facebook, and Threads. The video reportedly features manipulated images and voice of footballer Luis Suárez, falsely promoting an investment scheme claiming a 10,400 peso investment could yield 175,000 pesos monthly. It also reportedly uses AI-altered Telemundo footage. UTE urged the public not to share personal data, as the scam links to phishing sites posing as official sources.

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Alleged: Unknown deepfake technology developer developed an AI system deployed by scammers , Fraudsters and Braziko, which harmed UTE , Uruguayan general public , Telemundo , Luis Suárez and El País (Spain).

Alleged implicated AI systems: uteinvst.online (phishing site) , Unknown deepfake apps , Threads , Instagram and Facebook

Incident Stats

Incident ID

914

Report Count

Incident Date

2024-12-26

Editors

Incident Reports

Reports Timeline

UTE warns about fraudulent video that invites to invest with images and voice of Luis Suárez

montevideo.com.uy

UTE warned about a new type of scam: they warn about the circulation of a fraudulent video with a famous Uruguayan soccer player

elobservador.com.uy

New scam modality uses image of renowned Uruguayan footballer to deceive

carasycaretas.com.uy

The advertisement promoting an “investment platform” to buy shares in UTE is false

ladiaria.com.uy

montevideo.com.uy · 2024

AI Translated

UTE warned on Thursday about the circulation of a video "with fraudulent intent" in which "there is a false invitation to invest, using misleading images of the company and a famous Uruguayan soccer player."

The public company recommended "…

elobservador.com.uy · 2024

AI Translated

UTE warned its clients about a new type of scam with a fraudulent video inviting the population to make false investments using the image of the company and that of a "famous Uruguayan soccer player."

According to the public company, an "an…

carasycaretas.com.uy · 2024

AI Translated

The company UTE issued a statement warning about a scam circulating in a fraudulent video that seeks to deceive the population through false information. The material misleadingly uses images of the company, of the renowned Uruguayan soccer…

ladiaria.com.uy · 2025

AI Translated

A series of ads on social media invite users to invest in UTE shares and participate in the profits from the marketing of energy through an "investment platform" and obtain benefits from 250,000 pesos per month.

At the end of December, an a…

Variants

A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.