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Incident 789: Independent News Sites Flagged as Spam by Facebook's AI Moderation System

Description: Facebook's AI moderation system mistakenly flagged and removed legitimate news articles from independent local publishers as spam. This affected publishers worldwide, disrupting content distribution and impacting traffic. Despite attempts to appeal, many publishers received no response.

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Entities

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Alleged: Meta and Facebook developed and deployed an AI system, which harmed The Record-Argus , wlkp24.info , Top Fight , Noticias Maia , City Magazine , Birkenhead News , Bishop’s Stortford Independent and UK Defence Journal.

Incident Stats

Incident ID
789
Report Count
1
Incident Date
2024-06-12
Editors
Applied Taxonomies
MIT

MIT Taxonomy Classifications

Machine-Classified
Taxonomy Details

Risk Subdomain

A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
 

7.3. Lack of capability or robustness

Risk Domain

The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
 
  1. AI system safety, failures, and limitations

Entity

Which, if any, entity is presented as the main cause of the risk
 

AI

Timing

The stage in the AI lifecycle at which the risk is presented as occurring
 

Post-deployment

Intent

Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
 

Unintentional

Incident Reports

Reports Timeline

+1
Publishers around the world hit by Facebook labelling news as spam
Publishers around the world hit by Facebook labelling news as spam

Publishers around the world hit by Facebook labelling news as spam

pressgazette.co.uk

Publishers around the world hit by Facebook labelling news as spam
pressgazette.co.uk · 2024

Update, 12 June 2024:

International publishers from the US and Europe have all had Facebook posts unexpectedly flagged as spam and removed, Press Gazette has learned.

The issues newly shared with Press Gazette match those experienced by UK …

Variants

A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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