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Incident 771: Noelle Martin Deepfaked Without Consent in AI-Generated Pornography

Description: In 2017, Noelle Martin discovered explicit deepfake videos online that used AI technology to superimpose her face onto pornographic scenes. This incident was a continuation of the abuse she had experienced since at least 2012, when she first found doctored still images of herself in similar contexts. Despite the initial lack of legal protections, her advocacy efforts were instrumental in making image-based abuse a criminal offense in Australia.
Editor Notes: Incidents 771 and 772 are closely related in terms of narrative overlap and discussion.

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Alleged: Stanford University , Max Planck Institute , University of Erlangen-Nuremberg , Face2Face , FaceApp and Zao developed an AI system deployed by Unknown deepfake creators, which harmed Noelle Martin.

Incident Stats

Incident ID
771
Report Count
1
Incident Date
2020-02-06
Editors
Applied Taxonomies
MIT

MIT Taxonomy Classifications

Machine-Classified
Taxonomy Details

Risk Subdomain

A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
 

4.3. Fraud, scams, and targeted manipulation

Risk Domain

The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
 
  1. Malicious Actors & Misuse

Entity

Which, if any, entity is presented as the main cause of the risk
 

Human

Timing

The stage in the AI lifecycle at which the risk is presented as occurring
 

Post-deployment

Intent

Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
 

Intentional

Incident Reports

Reports Timeline

+1
Deepfake Porn Nearly Ruined My Life
Deepfake Porn Nearly Ruined My Life

Deepfake Porn Nearly Ruined My Life

elle.com

Deepfake Porn Nearly Ruined My Life
elle.com · 2020

'There's deepfakes of you,' the email read. Instantly, my pulse quickened. Who was this? How did they get my email address? What was a deepfake?

As panic began to set in, I Googled the term and watched, horrified, as clips of celebrities in…

Variants

A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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Selected by our editors

Kristen Bell Deepfaked in Non-Consensual AI-Generated Pornography

Jun 2020 · 2 reports

Australian Schools Grappling with Significant Spread of Non-Consensual Spread of Deepfake Pornography of Students

Jun 2024 · 1 report
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Selected by our editors

Kristen Bell Deepfaked in Non-Consensual AI-Generated Pornography

Jun 2020 · 2 reports

Australian Schools Grappling with Significant Spread of Non-Consensual Spread of Deepfake Pornography of Students

Jun 2024 · 1 report

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