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Incident 730: AI Deepfakes for Voter Outreach Flood Indian Elections

Description: During the 2024 Indian elections, politicians used AI-generated deepfakes to reach voters, who might be unaware they're interacting with digital clones. Providers like Divyendra Singh Jadoun of Polymath Synthetic Media Solutions created deepfakes for personalized messages. This practice, used by various political parties, is not truthful, as voters may be misled by AI-generated content posing as genuine interactions with political figures.

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Alleged: Divyendra Singh Jadoun , Polymath Synthetic Media Solutions , Sagar Vishnoi , iToConnect , IndiaSpeaks Research Lab and Sumit Savara developed an AI system deployed by Bharatiya Janata Party (BJP) , Indian National Congress (INC) , Prem Singh Tamang , Y. S. Jagan Mohan Reddy and Ram Chandra Choudhary, which harmed Indian voters , General public misled by deepfake content , Political integrity and election fairness , Democracy and Truth.

Incident Stats

Incident ID
730
Report Count
1
Incident Date
2024-04-01
Editors
Applied Taxonomies
MIT

MIT Taxonomy Classifications

Machine-Classified
Taxonomy Details

Risk Subdomain

A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
 

5.1. Overreliance and unsafe use

Risk Domain

The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
 
  1. Human-Computer Interaction

Entity

Which, if any, entity is presented as the main cause of the risk
 

Human

Timing

The stage in the AI lifecycle at which the risk is presented as occurring
 

Post-deployment

Intent

Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
 

Intentional

Incident Reports

Reports Timeline

Incident OccurrenceIndian Voters Are Being Bombarded With Millions of Deepfakes. Political Candidates Approve
Indian Voters Are Being Bombarded With Millions of Deepfakes. Political Candidates Approve

Indian Voters Are Being Bombarded With Millions of Deepfakes. Political Candidates Approve

wired.com

Indian Voters Are Being Bombarded With Millions of Deepfakes. Political Candidates Approve
wired.com · 2024

On a stifling April afternoon in Ajmer, in the Indian state of Rajasthan, local politician Shakti Singh Rathore sat down in front of a greenscreen to shoot a short video. He looked nervous. It was his first time being cloned.

Wearing a cris…

Variants

A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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