Description: KFC cited an error in an automated holiday detection system which identified the anniversary of Kristallnacht and prompted an insensitive push notification promoting its chicken.
Entities
View all entitiesAlleged: KFC developed and deployed an AI system, which harmed Jewish people.
CSETv1 Taxonomy Classifications
Taxonomy DetailsIncident Number
The number of the incident in the AI Incident Database.
410
Special Interest Intangible Harm
An assessment of whether a special interest intangible harm occurred. This assessment does not consider the context of the intangible harm, if an AI was involved, or if there is characterizable class or subgroup of harmed entities. It is also not assessing if an intangible harm occurred. It is only asking if a special interest intangible harm occurred.
yes
Date of Incident Year
The year in which the incident occurred. If there are multiple harms or occurrences of the incident, list the earliest. If a precise date is unavailable, but the available sources provide a basis for estimating the year, estimate. Otherwise, leave blank.
Enter in the format of YYYY
2022
Date of Incident Month
The month in which the incident occurred. If there are multiple harms or occurrences of the incident, list the earliest. If a precise date is unavailable, but the available sources provide a basis for estimating the month, estimate. Otherwise, leave blank.
Enter in the format of MM
11
Date of Incident Day
The day on which the incident occurred. If a precise date is unavailable, leave blank.
Enter in the format of DD
09
Estimated Date
“Yes” if the data was estimated. “No” otherwise.
No
Risk Subdomain
A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
1.2. Exposure to toxic content
Risk Domain
The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
- Discrimination and Toxicity
Entity
Which, if any, entity is presented as the main cause of the risk
AI
Timing
The stage in the AI lifecycle at which the risk is presented as occurring
Post-deployment
Intent
Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
Unintentional
Incident Reports
Reports Timeline
Fast-food giant KFC has apologized to its German customers after it used the anniversary of the event that instigated the Holocaust to promote its chicken.
Users of the chicken chain's German app received a push notification on Wednesday th…
Variants
A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.
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