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Incident 164: Facebook "News Feed" Allegedly Boosted Misinformation and Violating Content Following Use of MSI Metric

Description: After the “News Feed” algorithm had been overhauled to boost engagement between friends and family in early 2018, its heavy weighting of re-shared content was alleged found by company researchers to have pushed content creators to reorient their posts towards outrage and sensationalism, causing a proliferation of misinformation, toxicity, and violent content.

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Alleged: Facebook developed and deployed an AI system, which harmed Facebook users and Facebook content creators.

Incident Stats

Incident ID
164
Report Count
1
Incident Date
2018-10-01
Editors
Sean McGregor, Khoa Lam
Applied Taxonomies
CSETv1, GMF, MIT

CSETv1 Taxonomy Classifications

Taxonomy Details

Incident Number

The number of the incident in the AI Incident Database.
 

164

MIT Taxonomy Classifications

Machine-Classified
Taxonomy Details

Risk Subdomain

A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
 

3.2. Pollution of information ecosystem and loss of consensus reality

Risk Domain

The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
 
  1. Misinformation

Entity

Which, if any, entity is presented as the main cause of the risk
 

AI

Timing

The stage in the AI lifecycle at which the risk is presented as occurring
 

Post-deployment

Intent

Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
 

Unintentional

Incident Reports

Reports Timeline

Incident OccurrenceFacebook Tried to Make Its Platform a Healthier Place. It Got Angrier Instead.
Facebook Tried to Make Its Platform a Healthier Place. It Got Angrier Instead.

Facebook Tried to Make Its Platform a Healthier Place. It Got Angrier Instead.

wsj.com

Facebook Tried to Make Its Platform a Healthier Place. It Got Angrier Instead.
wsj.com · 2021

In the fall of 2018, Jonah Peretti, chief executive of online publisher BuzzFeed, emailed a top official at Facebook Inc. The most divisive content that publishers produced was going viral on the platform, he said, creating an incentive to …

Variants

A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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