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Incident 142: Facebook’s Advertisement Moderation System Routinely Misidentified Adaptive Fashion Products as Medical Equipment and Blocked Their Sellers

Description: Facebook platforms' automated ad moderation system falsely classified adaptive fashion products as medical and health care products and services, resulting in regular bans and appeals faced by their retailers.

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Alleged: Facebook and Instagram developed and deployed an AI system, which harmed Facebook users of disabilities and adaptive fashion retailers.

Incident Stats

Incident ID
142
Report Count
1
Incident Date
2021-02-11
Editors
Sean McGregor, Khoa Lam
Applied Taxonomies
CSETv1, GMF, MIT

CSETv1 Taxonomy Classifications

Taxonomy Details

Incident Number

The number of the incident in the AI Incident Database.
 

142

MIT Taxonomy Classifications

Machine-Classified
Taxonomy Details

Risk Subdomain

A further 23 subdomains create an accessible and understandable classification of hazards and harms associated with AI
 

1.1. Unfair discrimination and misrepresentation

Risk Domain

The Domain Taxonomy of AI Risks classifies risks into seven AI risk domains: (1) Discrimination & toxicity, (2) Privacy & security, (3) Misinformation, (4) Malicious actors & misuse, (5) Human-computer interaction, (6) Socioeconomic & environmental harms, and (7) AI system safety, failures & limitations.
 
  1. Discrimination and Toxicity

Entity

Which, if any, entity is presented as the main cause of the risk
 

AI

Timing

The stage in the AI lifecycle at which the risk is presented as occurring
 

Post-deployment

Intent

Whether the risk is presented as occurring as an expected or unexpected outcome from pursuing a goal
 

Unintentional

Incident Reports

Reports Timeline

+1
Why Is Facebook Rejecting These Fashion Ads?
Why Is Facebook Rejecting These Fashion Ads?

Why Is Facebook Rejecting These Fashion Ads?

nytimes.com

Why Is Facebook Rejecting These Fashion Ads?
nytimes.com · 2021

Earlier this year Mighty Well, an adaptive clothing company that makes fashionable gear for people with disabilities, did something many newish brands do: It tried to place an ad for one of its most popular products on Facebook.

The product…

Variants

A "variant" is an incident that shares the same causative factors, produces similar harms, and involves the same intelligent systems as a known AI incident. Rather than index variants as entirely separate incidents, we list variations of incidents under the first similar incident submitted to the database. Unlike other submission types to the incident database, variants are not required to have reporting in evidence external to the Incident Database. Learn more from the research paper.

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